resumé

Laurie Ferris Web Design and Production Service
Freelance Consultant
Oakland, CA
03/03 - present

• UC Berkeley Retirement Center
• International House at UC Berkeley
• California Health Care Safety Net Institute
• UCLA Healthcare departments
• Bodyshop.com
• Microsoft
• Celequest
• Securify
• California Association of Public Hospitals
• SUN Microsystems
• BEA Systems
• GyroGroup
• Diet.com
• eQuest

Inktomi Corporation
Corporate Webmaster/
Marketing Communications Manager
Foster City, CA
11/00 - 03/03

• Implemented a paid inclusion lead qualification form that resulted in an increase in the number of pre-qualified leads by 300%.
• Successfully migrated the investor relations site in-house, resulting in $20,000 annual savings from vendor hosting and site management fees.
• Designed new site architecture and graphics for the launch of Inktomi's Web Search 9 product.
• Managed public facing content integration resulting from mergers and acquisitions, including DNS ownership transfers, URL redirects and re-branding of content.
• Created and implemented a new branding look and feel for use in collateral and Web sites.
• Led the production process from concept to print of 500,000 pieces of marketing collateral, including white papers and brochures for trade shows, sales and public relations teams.
• Produced interactive Flash demos, ROI calculators, multimedia theater presentations and software installation CDs for lead generation.

FastForward Networks
Webmaster
San Francisco, CA
4/00 - 10/00

• Created a new Intranet site-from scratch and without a budget-that drastically improved internal communications.
• Managed all aspects of the public site including performance testing, link checking, weekly traffic reports and implementing site search capabilities.
• Monitored site traffic and adjusted hosting plans, resulting in a savings of 40%.
• Built additional sections for partners, investors, terms, site feedback and secure techdocs directories for customers.
• Negotiated several multimedia project contracts with vendors in order to find the best possible quality and price for the company.
• Produced 4 flash animations that successfully demonstrated company products and solutions.

Lucent Technologies
Senior Web Producer
Alameda, CA
6/99 - 4/00

• Managed Lucent's InterNetworking Systems public site.
• Maintained Webmaster email by responding to inquiries and delegating issues to the appropriate contacts for resolution.
• Used Interwoven's Teamsite to roll out a redesign after the merger.
• Supervised the Web integration of Lucent's acquisitions and mergers.
• Coordinated weekly staff production meetings and served as point of contact between the New Jersey and Alameda Web teams.
• Created and optimized graphics for Web site using Adobe Photoshop.
• Hand coded HTML to company standard using Javascript, cascading style sheets, Unix version control and basic cgi programming.

Ascend Communications
Internet/Extranet Web Producer
Alameda, CA
3/98 - 5/99

• Managed multiple projects for the Ascend public site and partner extranet, including site redesigns and user feedback analysis.
• Responsible for all Web related components of demand generation campaigns, including online Web seminars and Webcasts.
• Successfully migrated legacy site into database driven application, improving efficiency by 30%.
• Solved problems for users with trouble logging into the secure sites.

American President Lines
Intranet Site Manager
Oakland, CA
10/95 - 2/98

• Created the department's first intranet site that significantly improved communications between team members in Singapore, Hong Kong, London and headquarters.
• Wrote HTML based help documentation and tested the performance of Java based shipment tracking applications.
• Provided project support and planning for offices.
• Created and maintained user databases.

Bay Cable Advertising
Account Executive
Concord, CA
12/94 - 9/95

• Sold cable television commercial spots to small businesses and ad agencies.
• Co-produced an infomercial on an earthquake survival kit that was broadcast throughout the bay area.
• Production duties included script writing, photography, creating storyboards, talent selection and assisting film crew.

Exposure Marketing
Event Manager
US World Cup Venue Cities
3/94 - 8/94

• Managed promotional events for Pontiac and GM Card on national World Cup Soccer tour and SoccerFest trade shows.
• Drove 11,000 miles in a company sponsored minivan to each of the 9 World Cup Venue Cities-Los Angeles, San Francisco, Dallas, New York City, Washington DC, Orlando, Boston, Detroit and Chicago.
• Responsibilities included on-site event coordination, public relations, client relations, display set-up, model talent staffing, labor supervision and problem solving.

Virtual World
Marketing Director
Walnut Creek, CA
11/92 - 3/94

• Successfully introduced Virtual World, a Disney-backed virtual reality entertainment center, to the public through a swanky grand opening party attended by celebrities, the press and local politicians.
• Garnered more than 10 television features, including segments shown on Good Morning America, MTV Sports, CBS News and the BBC.
• Led all marketing activity of Virtual World and Q-Zar laser tag centers including media buying, customer service, public relations, investor relations and event management.
• Donated facilities for use by the Big Brothers/Big Sisters organization, resulting in a video segment shown throughout the bay area, which in turn drove more awareness and an overall increase in business.

EDUCATION:
Bachelor of Arts Degree, San Francisco State University, San Francisco, CA
Major: Humanities, Minor: Marketing

Special studies in Web Usability, Multimedia and Team Dynamics

Certificate of Spanish-Intermediate level, Seville and Nerja, Spain

References available upon request.